Email:
rebecca.w@sdgadvocates.dk
University:
University of Copenhagen and Copenhagen Business School
Degree:
Master’s in Intercultural Marketing
Questions:
What are your key interests within sustainability?
My key interest within sustainability is helping people to discover how they can act more sustainably in an easy and achievable way, alongside making it easier for them to do so. As someone who stresses a lot about the future and the challenges it will bring, I find it helps to focus on small ways I can make my own habits more sustainable – such as cutting down on meat and single use waste – and then try and find other ways of tackling the bigger challenges, such as applying for jobs with sustainable companies, or working together with other like-minded people as a Sustainability Influencer
Which SDGs do you have an extra passion for and why?
The most important SDG for me is definitely Goal 12: Responsible Consumption and Production. I find Goal 12 important, as it works towards solving so many climate and pollution issues before they even begin. We can only get so far by relying on consumers to consume in a more sustainable way, and I feel that the best way to encourage sustainable behaviour is by making it easier for
consumers to behave sustainably. I also like Goal 12 because it contributes towards achieving many of the other goals, such as No Poverty and Decent Work and Economic Growth – by providing access to decent jobs and a better quality of life, Affordable and Clean Energy by promoting resource and energy efficiency, and Industry, Innovation and Infrastructure, by promoting sustainable infrastructure and more sustainable materials in construction. By educating consumers on sustainable consumption and lifestyles, Goal 12 also contributes to Clean Water and Sanitation, Climate Action, Life Below Water and Life on Land, as well as working towards Zero Hunger by tackling consumer behaviour around consumption of food which leads to food waste and affects the environment. For these reasons I feel like Goal 12 is the backbone of so many of the other goals and is the real key to achieving the Sustainable development Goals as a whole.
What do you want to achieve as a Sustainability Influencer?
As a Sustainability Influencer I want to help provide students across Denmark with information and inspiration on how to achieve the SDGs, alongside helping them access the tools and resources on offer to do so. As someone who is definitely not an expert themselves, I also hope that I can use this information and inspiration myself, to help me to act more sustainably now, as well as to find a career in the future where I feel I’m contributing towards making the world a better place.
